Senseo vs Nespresso in Brazil

In the same day that Sara Lee launched its Senseo coffee machine in Brazil, Nestlé, owner of Nespresso and Nescafé Dolce Gusto, announced a 16.6% price reduction in its less expensive coffee makers. Nestle also introduced a loyalty program for Dolce Gusto consumers. Other single-serve brands, such as DeLonghi and Illy, have also dropped their machine prices by 15 to 20% in Brazil. Sara Lee is expected to become Nestlé’s main competitor in the Brazilian single-serve segment. Source: Valor Econômico

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