Brazil takes great pride in one of its most important exports: coffee. Coffee accounts for about 10% of Brazilian exports. But how is the cup of coffee in Brazil ?
Traditionally Brazilians have a cafezinho. Cafezinho is taken frequently throughout the day, and if you are offered one at a business meeting, it’s impolite to refuse.
Any office or public building you enter, you will find a thermos and tiny plastic cups near the watercooler or refrigerator. The thermos is filled with medium strong coffee and lots of sugar. The coffee is made by boiling water and ground coffee in a pan, and filtering it.
In case you need an espresso, you should head for the nearest shopping center as it will certainly house a coffee bar from one of the chains like Fran’s Café, Café do Ponto, Casa do Pão de Queijo, Starbucks, Nespresso and Illicafé’s Espressamente.
Some coffee brands in Brasil: Cia União, Café Pilão, Café do Ponto, Nestlé , Café Brasileiro, Café Bom Jesus, Cocamar, Corol, Café Três Corações, Cooxupé, Café São Bráz, Cirol Royal, Café Santa Clara, Café Rancheiro, Café Manaus, Café do Sitio, Café Jaguari, Café Arábia, Café Cassiano, Café Kuhl, Astro Café, Café Maratá, Café Guidali, Café Excelsior, Café Utam, Realcafé Solúvel, Cocam, Café Meridional, Café Bebe Bem, Café Letícia, Café Canaan, Café Quitada, Café América, Grupo Branco Peres, Café Dicasa, Café Capital, Café Pacaembu, Café Jequitinhonha, Café Caiçara,…
These brands are often owned by large (multinational) companies. The top 10 of these companies roasts 50% of the Brazilian coffee: Sara Lee, Santa Clara, Maratá, Melitta, Cacique, Mitsui, Damasco, Bom Dia, Moka, São Braz. To avoid competing head-to-head against low-priced coffee offered by small regional manufacturers, multinationals invest large sums of money in marketing campaigns that encourage repeat purchases and reinforce brand loyalty.
Brazil coffee facts:
Origin: Seeds brought by the Dutch from Java to the Botanical Gardens of Amsterdam were sent to Surinam in 1714, and via French Guyana arriving in Brazil a few years later.
Production 2009/2010: 43 million bags (export 2/3 and consumption 1/3).
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