Coffee

Brazil takes great pride in one of its most important exports: coffee. Coffee accounts for about 10% of Brazilian exports. But how is the cup of coffee in Brazil ?

Traditionally Brazilians have a cafezinho. Cafezinho is taken frequently throughout the day, and if you are offered one at a business meeting, it’s impolite to refuse.
Any office or public building you enter, you will find a thermos and tiny plastic cups near the watercooler or refrigerator. The thermos is filled with medium strong coffee and lots of sugar. The coffee is made by boiling water and ground coffee in a pan, and filtering it.
In case you need an espresso, you should head for the nearest shopping center as it will certainly house a coffee bar from one of the chains  like Fran’s Café, Café do Ponto, Casa do Pão de Queijo, Starbucks, Nespresso and Illicafé’s Espressamente.

Some coffee brands in Brasil: Cia União, Café Pilão, Café do Ponto, Nestlé , Café Brasileiro, Café Bom Jesus, Cocamar, Corol, Café Três Corações, Cooxupé, Café São Bráz, Cirol Royal, Café Santa Clara, Café Rancheiro, Café Manaus, Café do Sitio, Café Jaguari, Café Arábia, Café Cassiano, Café Kuhl,  Astro Café, Café Maratá,  Café Guidali, Café Excelsior, Café Utam, Realcafé Solúvel, Cocam, Café Meridional, Café Bebe Bem, Café Letícia, Café Canaan, Café Quitada, Café América, Grupo Branco Peres, Café Dicasa, Café Capital, Café Pacaembu, Café Jequitinhonha, Café Caiçara,…
These brands are often owned by large (multinational) companies. The top 10 of these companies roasts 50% of the Brazilian coffee: Sara Lee, Santa Clara, Maratá, Melitta, Cacique, Mitsui, Damasco, Bom Dia, Moka, São Braz. To avoid competing head-to-head against low-priced coffee offered by small regional manufacturers, multinationals invest large sums of money in marketing campaigns that encourage repeat purchases and reinforce brand loyalty.

Brazil coffee facts:
Origin: Seeds brought by the Dutch from Java to the Botanical Gardens of Amsterdam were sent to Surinam in 1714, and via French Guyana arriving in Brazil a few years later.
Production 2009/2010: 43 million bags (export 2/3 and consumption 1/3).

  • Brazil’s Coffee Regions There are three main coffee growing areas in Brazil: Mogiana, Sul Minas and Cerrado. These areas feature moderate sunlight and rain. The temperatures are steady year-round, ideal to grow Arabica and Robusta coffee trees. Arabica accounts for about 70% of total harvest. Robusta, a hardier plant that produces lower quality beans makes up the remaining ...
  • Brazil’s best coffee: Bourbon Santos Of the many market names for Brazilian coffee, only one, Santos, is of importance for the specialty-coffee trade.
  • Coffee shop sells coffee from own farm Coffee shops in São Paulo are selling coffees produced by their own estates. One could say that growers’ families are actually opening coffee stores in the city. The trend is more and more visible due to value addition in sales of the finished product (by the cup) rather than of green coffee (by the bag). ...
  • Coffee consumption patterns in Brazil Over the last five years, economical stability and higher wages in Brazil favored the ascension of more than 20 million people from the lower social classes to the middle class. The “new middle class”, as it is being referred to, already accounts for 49% of the total population, or 95 million Brazilians. According to the ...
  • Senseo vs Nespresso in Brazil In the same day that Sara Lee launched its Senseo coffee machine in Brazil, Nestlé, owner of Nespresso and Nescafé Dolce Gusto, announced a 16.6% price reduction in its less expensive coffee makers. Nestle also introduced a loyalty program for Dolce Gusto consumers. Other single-serve brands, such as DeLonghi and Illy, have also dropped their ...
  • Brazil coffee market leader: 3 Corações American company Sara Lee has been a coffee market leader in Brazil since 2000 when it acquired the popular Pilão and Caboclo brands. This leadership is now threatened by 3 Corações, the merger of Santa Clara and Israeli Strauss-Elite, whose 18.1% market share is coming closer to Sara Lee’s 20.9%, according to Nielsen. Latin-Panel, another ...

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